Use of Duality in Alfred Hitchcock’s Shadow of a Doubt :: Movie Film Essays

Use of Duality in Alfred Hitchcock’s Shadow of a Doubt Alfred Hitchcock’s Shadow of a Doubt utilizes dualism to express the juxtaposition of good and evil. The dualism expressed throughout the film is not only done through the use of juxtaposing characters, it is also accomplished through the use of dualism within a character, as well as the literal duality of people as being placed in shots as two’s. This element allows the audience to be drawn in, creating intrigue and mystery around the plot and the characters, because the audience now wants to figure out the strange behavior that is being exhibited. Having the dualism of the two Charlie’s allows the idea of them being two sides of one person to come out. Young Charlie is an innocent young woman, while Uncle Charlie is a murderer. The two seem to have a connection that’s deeper than the average niece and uncle relationship. This connection allows the dualism of the two Charlie’s to take on a life of its own and create a game of cat and mouse or the s truggle between â€Å"hate and love† of oneself. The dualism that Hitchcock wants to create with the two Charlie’s is similar with the way he juxtaposes the all-American small town family with the â€Å"Merry-Widow Murderer† Uncle Charlie. It’s as though Hitchcock is making a social commentary on the nature of human beings, that we all have good and evil within us, the idea is choosing the part that will be expressed in your daily life. The ending of the film follows the dualism that is exhibited throughout the film. Uncle Charlie gets killed (the good won over the evil) and during his eulogy we see young Charlie talking about Uncle Charlie and his actions juxtaposed by the wonderful things being said about him in the eulogy. This blatantly points out the dualism that Hitchcock works hard to incorporate throughout the entire movie.

Rap Music Essay example -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Imagine an inner city kid having grown u in an environment where real life street violence is a way of life. His body, having survived personal experiences of violence, endured barely life sustained conditions, and many sleepless nights caused by the constant yet unpredictable call of death. His mind doubtful over where his next meal will come from, lost in search of some higher guidance, struggling through a world, not of innocent childish fantasies, but trapped in a forced reality. His only outlet is the loud blaring music coddling his already pent-up rage, an escape from these harsh realities, seducing him to a life of violence. In him is created a â€Å"me against the world† mentality that is manifested in the rap and hip-hop music that dominates his culture.   Ã‚  Ã‚  Ã‚  Ã‚  Among the most common subjects of rap and hip-hop is violence and misogyny. They emphasize these two as inevitable regularities of the life lived in the streets. Their music reflects this fact by promoting violence and misogyny, which poses adverse influences on not only children and teenagers in the ghettos and urban cities but also other people affected by them. Violence and misogyny is a very serious problem that the American people have to face in today’s society. It is rapidly growing and is more frequent in major cities and suburbs. Most random acts of violence are surprisingly committed in the streets by young teenagers and even young children, most of which are influenced by their favorite rap or hip-hop artists. The subject of violence and misogyny found in rap and hip-hop music promotes violent crimes in city streets as well as influencing our innocent youth to commit random acts of violence.   Ã‚  Ã‚  Ã‚  Ã‚   The most common acts of violence committed are armed shootings and rape, many of which are commonly committed by teens and young children from urban cities living with poor family values. According o Senator Dole, â€Å"†¦ The loss of family values is caused by the moral corruption of popular culture, and therefore we should hold rap artists, Hollywood moguls, and record executives responsible for our moral chaos.† (Maker) Poor family values and influences from rap and hip-hop music may also tend to lead the young teen or child to commit acts of violence such as armed shooting and rape. â€Å"Our kids have adapted the gangs... ...an image that all women are just looking for sex.   Ã‚  Ã‚  Ã‚  Ã‚  If you though that song lyrics are bad, the song titles are just as worse. Most song titles are very extreme and have deeper meanings to it. For example Dr.Dre’s hit son â€Å"Let Me Ride,: has two connotations: the first refers to sexual encounter and the second refers to the sexual act of intercourse. Snoop Doggy Dog’s album â€Å"Doggystyle† refers to the sexual act of having sex through the â€Å"rear entry† position. Finally, K7’s â€Å"Come Baby Come,† incorporates a â€Å"catchy† chorus line saying â€Å"I come baby come, baby baby, come come†¦ if ya gotta give me loving then you’ve gottta give me some†¦Ã¢â‚¬  (qtd in Sexton 64) which basically refers to the sexual act.   Ã‚  Ã‚  Ã‚  Ã‚  It is surprising that music can have such an impact on American society today. The truth is that rap and hip-hop music not only affects teenagers and children that commit violence, but also affects those victims who suffer from the violent acts, Violence and Misogyny is a very serious problem that Americans face today and in order to create peace in our city streets, we must set guidelines to what our children should or should not hear.

A Raisin in the Sun †“Success” Essay

Success. Webster’s dictionary defines it as â€Å"The achievement of something desired, planned, or attempted; the gaining of fame or prosperity.†Although to truly understand the meaning of success, one needs to understand the relationship between success and goals. Success can simply be accomplishing your goals, but can also have a deeper meaning, such as personal growth. In the book A Raisin in the Sun, by Lorraine Hansberry, the Younger’s, Walter and Lena especially, are portrayed as a typical African American family in the 1950’s, trying to fight the prejudices that haunt every aspect of their lives. Lorraine Hansberry takes us through the journey of the Younger’s as they attempt to accomplish their dreams and achieve success. Overall, despite the obstacles they face such as racism, sexism, and dishonesty, Walter Lee and Lena â€Å"Mamma† Younger achieve success to certain extents; Walter achieves complete personal success and Mamma is co mpletely successful in her goal to buy a house for her children and Travis. Walter Lee Younger reaches personal success by achieving personal growth and improvement. In the beginning of this book, Walter is irresponsible and selfish which is shown through many occasions such when Mama tells Walter â€Å"Ruth is thinking ‘bout getting rid of that child.† (75) And later â€Å"Walter†¦ has obviously been drinking.† (pg. 77) Essentially, Walter learns that his wife is pregnant and thinking of getting an abortion, and being the irresponsible selfish man he was, he went out and got drunk. Additionally, we learn that Walters’s investment did not work out and Mama asks him about his sister Beneetha’s money and he says â€Å"Mama†¦ I never†¦ went to the bank at all†¦Ã¢â‚¬  (pg. 129) This quote indicates how utterly conceited he really was, to throw all of his sister’s money laid out for her tuition just for his own investment. It also shows that he no longer has any self worth or pride in himself or his family, which is obviously greatly valued throughout the family. At the end he ends up losing the money, for which most people would look at him as unsuccessful, but at the end of the book, he truly does he redeem himself. On pg. 148 Walter invites Linder over and intends on forfeiting any pride left and getting on his knees to beg for money, but instead something incredible happens. His intended message was forgotten when he looks upon his son and family and a renewed sense of self worth and value possesses him as he says â€Å"We have decided to move into our house because my father- my father- has earned it for us brick by brick†¦ we don’t want to make no trouble for nobody or fight no causes, and we will try to be good neighbors.† (148) Through this one quote, Walter’s self growth is apparent as he finally stands up for his family and transitions into an honest, caring man as opposed to the selfish boy he was at the beginning of the book . As a result of this personal growth, Walter Lee Younger has attained absolute personal success. Throughout the book A Raisin in the Sun, Lena Younger, aka Mama, has been portrayed as the overbearing, but caring mother and grandmother whose main goal seems to be to buy a real house for her children and grandchild. This goal is made apparent on when she finally buys the house and says â€Å"Well- at least let me tell him something, I want him to be the first one to hear†¦ Come here, Travis.† (pg. 90) This quote shows her obvious love and fondness for her beloved grandson and later on she says â€Å"You glad about the house? It’s going to be yours when you get to be a man.† (pg. 91) These quotes clarify her dreams to move into a new house to make Travis happy and they are accomplished when after Walter’s speech, Linder questions her approval and she firmly states that â€Å"My son said we was going to move and there ain’t nothing left for me to say.† (148) Lorraine Hansberry then ends her book with the Younger’s finally leaving their apartment behind, showing that in the end, Mama did accomplish her dream and was successful in her goal of moving into a new house for her family. Throughout Lorraine Hansberry’s novel A Raisin in the Sun, Lena and Walter Lee Younger face many prejudices and obstacles in the way of accomplishing their dreams, but in the end they are successful.

Percentage, Money Management

By the end of the lesson, the students will be able to demonstrate knowledge of budget planning and banking. Students will have knowledge of words associated with banking and budgets including interest, percent, and budget Students will of a working knowledge of percentages and how to use this knowledge as it applies to banking, interests, loans and budgeting. Students will be able to develop a monthly budget given a particular income. Students will be able to calculate the interest on a purchase.Knowledge: The student can calculate total cost on an item given various tax rates. 2. Comprehension: Given two different costs on a particular item, with different tax rates, the student will be able to determine the best deal. 3. Application: The student will articulate the use of this knowledge in their daily life. 4. Analytical Thought: Students will begin to understand how this knowledge can assist them with problem solving regarding income and expenditures. 5. Synthetic Thought: Studen ts will be able to explain how to budget monthly to assure that all costs are covered.6. Evaluation: The students will understand the need to budget and shop around for financial security. Standards: Math – The student uses calculations for percentage correctly Material: 1. Calculator 2. Paper for the purpose of budget work Anticipatory Set: The teacher will ask the students about their knowledge of budgeting. They will discuss the importance of budgeting. Students will be asked to identify examples of when percentages can be useful into their everyday life. Input: 1. The teacher will allow for brief discussion on the examples calculated in class2. The teacher will allow time for discussion about other uses for percentages 3. The teacher will review the vocabulary related to the concepts 4. The teacher will allow class time to work additional problems related to percentages and money management. Modeling: 1. The teacher will construct examples for the students to complete in class. Prior to completing the problems, the teacher will review the vocabulary and the methodology for calculating percentages. The teacher will complete a problem related to the assignment. 2.When the students have completed the in class assignment, teacher will complete another larger and slightly more complex problem using the percentage concepts, perhaps related to credit use, as an example to looking forward to use of percentage. Check for Understanding The teacher will engage the class in discussion regarding money management and percentages to verify that students comprehend. 1. Memory: Can the student recall the meaning of the associated vocabulary words. 2. Translation: The students will be able to link the percentage concept to the real world3. Interpretation: Students can explain the use of percentage in different situations. 4. Extrapolation: Students will be able to come up with other uses for percentage calculations 5. Application: Students can complete assignments sh owing skills of methodology 6. Analysis: Students will be able to use percentage skill to make decisions on purchases. 7. Synthesis: Students can understand the use of percentages in their day to day life and understand values. 8. Evaluation: Students will complete assignments adequately.Checking through activities 1. The teacher will monitor the progress students make as they work through the problems. Teacher will answer questions and re explain concepts and methodology as needed. 2. Teacher will have a second opportunity to assess progress during discussion Guided Practice 1. Imagery of money management story regarding the purchase of a particular item in two different states at differing tax rates 2. Discussion for purpose of elaboration and comprehension 3. Vocabulary words related to money management and percentageIndependent Practice Students will be given home assignment to complete a more elaborate project related to money management Closure 1. Teacher will be able to demon strate through each activity, that students have a working knowledge and understanding of percentages. 2. The lesson will introduce the concept of money management and fiscal responsibly Adoptions for Learning Disabilities The teacher may choose to assign the classroom task as a group assignment to allow learning disabled students peer support.Students with perceptual disabilities can be given the task in a tangible puzzle assignment where percentages of the whole are experienced in a tangible way. For example Extensions for Gifted Students may choose to move ahead to more complex assignments involving credit card interest rates as appropriate Possible Connections to Other Subjects This lesson can be used in conjunction with any life skills class in which students are learning to plan for future financial responsibility. The vocabulary can be incorporated into 8th grade English vocabulary units.

Business Ethics for Practices and Processes-myassignmenthelp

One of the industries prone to risks and accidents is the oil and gas industry (Gardiner, 2011). Ethical considerations while operating in this industry is highly fundamental because a simple mistake can lead to mass destruction and even loss of lives (Danielle, 2015). While operating oil and gas organizations, the management should know that the pany has the responsibility of ensuring everything goes as expected to prevent environmental pollution, and accidents which result from fire and other aspects associated with these products. One of the ethical risk management in oil and gas industry includes reducing the chances of oil leaks, spillage and explosion. Corporate governance aids in reducing accidents in the fact that managers emphasize on ensuring there is safe working environment for all employees (Iqba, 2015). Through working in a system of rules, practices and processes, employees as well as the management considers avoiding accidents which result from negligence. Corporate governance in oil and gas industry helps in balancing the interest of different stakeholder and working based on the law (Humphrey etl., 2016). This help in minimizing accidents because the employees and the management work for the benefits of not only the organization but also for the wellbeing of all stakeholders. Managing risks includes certification and training employees on how to reduce accidents from happening (Wicksten, 2015) managers should empower employees through allowing them to play a role in developing policies, procedures and incentives. The major importance of empowering employees to develop policies is that they will be able to understand and follow them while undertaking their day to day duties. When employees are trained concerning their responsibilities while handling oil and gas products, they understand it is unethical to let living things perish because of negligence. Training employees is important because it improves workplace safety productivity and satisfaction. It also provides them with skills which enable them to handle the products with keenness to ensure the chances of accidents are minimized. Managing risk relates with reducing accidents in the fact that taking risk prevention measures leads to the reduction of accidents. Establishing code of conduct for employees is vital for the organization because it plays a significant role in outlining the organization’s expectation and guiding principles for appropriate workplace behavior (Kihyun, 2016). The code of conduct in the oil and gas industry is vital because it provides legal and ethical guidelines which strengthen the relationship between clients, service users and employees. With this type of relationship, accidents are minimized because the pany manages risks to improve the wellbeing of all stakeholders. There should also be provision of incentives to improve the safety culture. This should start by training employees on risk management techniques and also letting them know that managing risks in this industry contributes to reduction of accidents (Danielle, 2015). The three incidences provided in the case study shows managing risk is related to reducing risks because all accidents resulted from not taking the required measures to manage risks. How ethical leadership assist the oil and gas industry to manage risk. Performance of every organization is always determined by the kind of leadership exercised by the senior officials. Ethical leadership in gas and oil industry can aid in managing risk in a number of ways (Cardenas, 2015). First, if the people in charge of the panies practices ethical leadership and understand the risks of neglecting things which can lead to accidents, they will always ensure all procedures required during production, transporting and storing these products are followed (Kihyun, 2016). The major cause of most accidents which occur in oil and gas industry is lack of valuing ethics in leadership. A leader who leads a pany which operates in is industry should always understand that the products which the firm deals with risk the lives of human beings, animals and plants (Banerjea, 2010). Therefore, they should lead the organizations in a manner which allows everyone to understand that it is unethical to risk lives because on negligence. This can be obtained through leading by example, training, setting rules and regulations and so forth (Danielle, 2015). Ethical leadership leads to making other people in the organization to be ethical. If a leader understands doing a particular thing will lead to a particular risk, he/she will also make other people in the organization understand that (Iqba, 2015). Through enabling everyone in an organization understands doing a particular thing is wrong or wring, there will be reduction of risks because people will be doings things which can ensure maximum safety of environment and living things. The characteristic which define ethical leadership are the ones which assist in managing risks in this industry (Iqba, 2015). For example, ethical leaders know it is unethical to neglect doing what can prevent accidents from happening. The fact that they exercise kind of leadership which is directed by respecting ethical beliefs, dignity and the rights of other people will always prioritize minimizing risks which can harm others. Ethical leadership will also reduce risks in oil and gas industry through informing other staff members that every living thing has the right to live, and neglecting to prevent things which risk other people’s lives is unethical (Kihyun, 2016). Ethical leaders direct organizations to do what is right for not only the benefits of the organization but also for the benefit of other people. Ethical leaders respect the rights of individualism, dignity and opinion of other people. This kind of leadership does not force its viewpoints on subordinates but seeks to understand and a modate the positive differences and standpoints of other people (Kihyun, 2016). Respecting other people’s rights assist in minimizing accidents in this industry because the management understands human beings have the right to live, and therefore manages all risks in their organizations. Ethical leadership encourages the culture of responsibility and transparency (Gardiner, 2011). In all industries, oil and gas is among the industries which require the essence of accountability because lack of taking responsibilities may lead to serious risks. Ethical leadership makes all the people in the organization to understand that they are accountable for whatever lack of managing risks (Aaron etl., 2017). Practicing ethical leadership reduces risks in the fact that it assists the management and other employees to know the importance of including corporate social responsibility and obeying the law in their operations (Iqba, 2015). The other reason why ethical leadership can help in managing risks in gas and oil industry is that ethical leaders do not encourage culture of corruption and greed. In some cases, some of the accidents which occur in this industry result from leaders entertaining greed and corruption in their organizations (Banerjea, 2010). A good example from the case study is the kind of leadership associated with Enron case of the 90’s. The other way which ethical leadership can assist in managing risks in oil and gas industry is through quality management and safety control. Ethical leaders understand that organizations should ensure there is safety for not only the employees but also for other stakeholders (Douglas, 2010). Ethical leaders ensure no deaths, injuries or environmental pollution which results from lack of following the required guidelines during production and transportation of these products.   ensuring quality management also plays a significant role minimizing risks in this industry because ethical leaders emphasizes on regular inspection of pipes, storage tanks and other facilities to ensure they are of   good quality. According to Iqba (2015), oil and gas industry is one of the industries prone to accidents and therefore quality of not only the oil and gas but also for all equipment involved in production, transportation and storage should be prioritize. Ethical leaders direct organizations to operate based on rules to attain their objectives (Kihyun, 2016). Operating based on the law means the organizations does the right thing and follows the required procedures during production, transportation or storage of the oil and gas products. Ethical leaders make employees understand the consequences of breaking not only the national law but also the pany rules and regulations. This makes every person in the pany to do the right things even when the results do not benefit them. Ethical leaders direct organizations to adhere to the required policies and procedures of doing things. In some cases, accidents in this industry because of using shortcuts while handling the products (Banerjea, 2010).   Following procedures during transportation, production or storage of oil and gas products aids in minimizing risks because people do not neglect doing what is right. According to Julie (2015), ethical leaders empower employees through trust and encouraging open munication. Through empowerment, leaders who practice ethical leadership manage risks because employees have an input and control over their work. They also openly share ideas about how to minimize risks. According to Iqba (2015), empowered employees mit themselves to the tasks they undertake and ensure they mind the wellbeing of their counterparts and that of the society. Ethical leadership can help in managing risks in gas and oil industry through various ways. Some of these include encouraging culture of responsibility and transparency, environmental risk management, and through quality and safety management. Ethical leaders do what is right for the benefits of not only their organization but also for the benefits of other people. This means if all leaders in oil and gas industry adapt this kind of leadership, risks which arise from various aspects like spillage, bursting and leakage can be managed.   Aaron W. Tustin, 1 Annemarie G. Hirsch, 2 Sara G. Rasmussen, 1 Joan A. Casey, 3 Karen Bandeen-Roche, 4 and Brian S. Schwartz, 2017. Associations between Unconventional Natural Gas Development and Nasal and Sinus, Migraine Headache, and Fatigue Symptoms in Pennsylvania. Envorimental Health Perspectives https://ehp.niehs.nih.gov/EHP281/   Banerjea, P. K., 2010. Wholesome Ethical Leadership[dagger]. IUP Journal of Corporate Governance, 9(1/2), pp. 45-57. Cardenas, G. J., 2015. The Era of Petroleum Arbitration Mega Cases: mentary on Occidental V. Ecuador, ICSID Award, 2012. Houston Journal of International Law, 35(3), pp. 34-56. Danielle, K. A., 2015. Transporting Oil and Gas: U.S. Infrastructure Challenges. Iowa Law Review, 100(3), pp. 67-78. Douglas, P. A., 2010. At What Cost, Intelligence? A Case Study of the Consequences of Ethical (and Unethical) Leadership. Military Review,, pp. 25-45. Enzo, F., 2011. Review: Blowout in the Gulf: The BP Oil Spill Disaster and the Future of Energy in America. Electronic Green Journal, Volume 42, pp. 56-67. Emilia Hermelinda Lopera Pareja (1), Ana Garcà ­a Laso (2), and Domingo Alfonso Martà ­n Sà ¡nchez (2), 2015. Discourses and values underpin public debate on fracking in Spain: Acase study at the crossroad. Geophysical Research Abstracts. Vol. 17, EGU2015-1934, 2015 Gardiner, S. M., 2011. A Perfect Moral Storm: The Ethical Tragedy of Climate Change. New York: Oxford University Press. Humphrey, P., Carter, D. A., & Simkins, B., 2016. The market's reaction to unexpected, catastrophic events. The Journal of Risk Finance, 17(1), 2-25. Retrieved from https://search.proquest /docview/1756475345?accountid=30552 Iqba, Z., 2015. CEO Age, Education, and Introduction of Hedging in the Oil and Gas Industry. Journal of Economics and Finance,, 39(1), pp. 65-78. Juanes, Ruben & Shaw, John H., 2017.Coupled Flow and Geomechanical Modeling and Assessment of Induced Seismicity, at the Castor Underground Gas Storage Project, Final Report. Page 73 Conclusions ; Page 74 R endations Julie, C., 2015. What Is an Ethical Leader?: The Characteristics of Ethical Leadership from the Perceptions Held by Australian Senior Executives. Journal of Business and Management, 21(1), pp. 123-128. Kihyun, L., 2016. Ethical Leadership and Followers' Taking Charge: Trust in, and Identification with, Leader as Mediators. Social Behavior and Personality: an international journal, 44(11), pp. 234-256. Nyankson, E., Rodene, D. & Gupta, R.B. 2016, "Advancements in Crude Oil Spill Remediation Research After the Deepwater Horizon Oil Spill", Water, Air and Soil Pollution, vol. 227, no. 1, pp. 1-22. Perry, R., 2011. THE DEEPWATER HORIZON OIL SPILL AND THE LIMITS OF CIVIL LIABILITY, Washington Law Review, vol. 86, no. 1, pp. 1-68. Urbanavicius, Jonas, 2015. European Networks Law and Regulation Quarterly (ENLR) ; Berlin 3.2 (2015): 93102. Wansley, Matthew T., 2016. Regulation of Emerging Risks.   Nashville 69.2 (Mar 2016): 401-478. Wicksten, M. K., 2015. Vertical Reefs: Life on Oil and Gas Platforms in the Northwestern Gulf of Mexico. College Station, TX: Texas A&M University Press.

TMA T173 01 Many engineering projects are associated with construction Essay

TMA T173 01 Many engineering projects are associated with construction - Essay Example The project aimed at providing an arena for the summer Olympic Games of 2012. The project also aimed at offering an improved sporting experience to that of Beijing, 2008. The British government sought to prove its capabilities of hosting high-profile global sporting events. Following delayed completion of the Wembley renovation, the British engineering sector needed to undertake construction of a new, modern stadium effectively (Woodman, 2007). Funding of the construction was provided by the public sector through the British government. Various companies also contributed significantly towards the funding for the construction. Following economic recession, budgetary allocations for the project had to be distributed among numerous organisations (Dyckhoff, 2007). Though the main contractor was Sir Robert McAlpine, other companies were also awarded sub-contracts. Each element of the construction was undertaken by a different company. This could be attributed to the limited time available for the completion of construction. The main contractor played a supervisory role of the sub-contractors. The benefits for this project include the probability of British construction companies winning tenders for Olympic stadiums’ construction. Successful and timely completion redeemed the image of British companies following delays in completing the Wembley stadium. The finishing of the stadium utilised high-tech decorative wrap to cover the concrete as steel was used for construction. This followed criticisms of the stadium having a dull appearance. The wrap gives the entire stadium a glossy appearance illuminating the London skyline. The spectacular feature of the stadium remains the 25-metre high vertical panels fitted on the exterior side in the stadium. These panels turned the exterior into an enormous video screen (Booth, 2008). The stadium appears like a circular screen from outside. Numerous challenges faced the construction of the Olympic stadium.

Choose a global company and criticly analyse the structure Assignment

Choose a global company and criticly analyse the structure - Assignment Example The business has originated from United States (US) and has more than 4000 branches all over the world. The most attractive feature of this organization, which brought huge recognition for it, is the customer service, quality of the product it serves and the cosy environment (Businessstudents, n.d.). The study focuses on analyzing the organization structure and the various strategies that they adapted to become successful. Methodology The study deals in critical analysis of the changes in the organizational structure and its impact on the business. In this regards the changes in the organizational structure of Starbucks has been studied and then the impact has been evaluated. The data has been collected from secondary sources and various theoretical concepts have been used while doing the analysis. Critical Analysis Organizational Structure In 2008 Starbucks has made several dramatic changes in its organization structure in order to focus its effort towards enhancing the customer exp erience. This decision was made after Howard Mark Schultz, joined as the CEO of the firm. The modifications in the organizational structure were done in order to focus more on customers in US and consolidate the support function of the organization. The organization in US will have four divisions such as Northeast/Atlantic, Southeast/Plains, Northwest/Mountains and Western/Pacific (Starbucks Corporation, 2008). The new organization structure not only helped the organization in creating more capacities for the field team but also aligned the leader close to the partners and the customers. The senior vice president working in each division will be directly working under the president. Under each division the employees who are supporting finance, partner resources, marketing and store development will be directly reporting to their respective functions and is accountable for the result of that division. The team created will be centralized to form an infrastructure with effectiveness, capability and global span (Starbucks Corporation, 2008). Again in 2011 the corporate structure of the organization was changed. Three new regional organizational structure was formed namely China and Asia Pacific, Americas and EMEA (Europe, United Kingdom, Middle East and Africa). The presidents who will be responsible for each of these regions will be looking after the business of the company related to the retail business. They worked closely with joint-venture and licensed business partners of each market. In order to build the Starbucks brand and channel in each region, each of the units closely operates with Starbucks Global Consumer Products and Foodservice team (Starbucks Corporation, 2011). Environmental scanning technique Starbucks aims to reduce the impact that they make to the environment through their operations. But doing this they aimed to make sustainability as an integral part of the company’s culture. In 1990 through Guiding Principles, Starbucks embed the v alue of providing positive contribution towards the environment and the community. Again in the year 1992 Starbucks committed themselves to play the role of environmental leadership in all the aspects of their business through their statement of Environmental Mission. As the organization has integrated the environmental policies in all the areas of their operations, so for all their